IMPROVE THE WAY OUR DIGITAL SERVICES WORK
Cookies allow us to improve the way our sites work so that we can personalize your experience and allow you to use many of their useful features. For example, we use Cookies so we can remember your preferences when you return to our site.
IMPROVE THE PERFORMANCE OF OUR DIGITAL SERVICES
Cookies can help us to understand how our sites are being used, for example, by telling us if you receive an error message as you browse.
These Cookies collect data that is mostly aggregated.
DELIVER RELEVANT ONLINE ADVERTISING
We use Cookies to help us deliver advertising, on our sites and on other websites and applications you use, that we believe is most relevant to you based on your activities on our sites and other organizations’ websites and applications.
Cookies used for this purpose are placed on our website by other organizations, and always with our permission. These Cookies may collect information about your online behavior, such as your IP address, the website you arrived from and information about your purchase history or the content of your shopping basket. This means that you may see our advertisements on our site and on other organizations’ websites. You may also see advertisements for other organizations on our site.
MEASURING THE EFFECTIVENESS OF OUR MARKETING COMMUNICATIONS
Cookies can tell us if you have seen a specific advertisement, and how long it has been since you have seen it. This information allows us to measure the effectiveness of our online advertising campaigns and control the number of times you are shown an advertisement.
We also use Cookies to measure the effectiveness of our marketing communications, for example by telling us if you have opened a marketing email that we have sent you.