Improve the Way Our Digital Services Work
Cookies allow us to improve the way our Digital Services work so that we can personalize your experience and
allow you to use many of their useful features. For example, we use Cookies so we can remember your
preferences and the contents of your shopping basket when you return to our site.
Improve the Performance of our Digital Services
Cookies can help us to understand how our Digital Services are being used, for example, by telling us if you
receive an error message as you browse.
These Cookies collect data that is mostly aggregated.
Deliver Relevant Online Advertising
We use Cookies to help us deliver advertising, on our Digital Services and on other websites and applications
you use, that we believe is most relevant to you based on your activities on our Digital Services and other
organizations’ websites and applications.
We permit third parties to place Cookies on our Digital Services for these purposes and the third parties may
also collect information about your online activities over time on other websites and applications. These
Cookies may collect information about your online behavior, such as your IP address, the website you arrived
from and information about your purchase history or the content of your shopping basket. This means that you
may see our advertisements on our Digital Services and on other organizations’ websites. You may also see
advertisements for other organizations on our Digital Services.
Measuring the Effectiveness of our Marketing Communications
Cookies can tell us if you have seen a specific advertisement, and how long it has been since you have seen
it. This information allows us to measure the effectiveness of our online advertising campaigns and control
the number of times you are shown an advertisement.
We also use Cookies to measure the effectiveness of our marketing communications, for example by telling us
if you have opened a marketing email that we have sent you.
